What you do
Shotgun the beer
Punch the hole and the clock starts.
Rig the ballyhoo
Bait on the table, hands off, clock stops.
DM the video
One uncut take, clock in the shot, sent to @sportfish_hub.
Who can enter
Legal drinking age where you’re recording. 21 in the US, 18 where the local age is 18. You’ve got to actually be there, not just be from there.
When it runs
Entries closed July 18
Entries closed July 18 at 11:59 PM ET. The five fastest move to the final.
The purse
$6,000+
in sponsor gear
Good gear, not cash, the kind you’d run on the boat or wear on the dock. Twenty-one sponsors are in, more than $6,000 of gear on the line, and the fastest time wins it. If enough keeps coming I’ll take care of second and third too, not just the winner. See who’s in below.
Win from overseas and the shipping plus any tariffs, taxes, or customs to land the gear in your country are on you. I’ll send it out, what it costs to get there is your end.
The two rounds
How it works
Shotgun and rig
You shotgun the beer and rig a prepped ballyhoo against the clock, one uncut take. It runs two weeks, so you’ve got time to practice and send your best video. Fastest time moves on.
The five fastest
When the two weeks are up, the five fastest move to the final and get 72 hours to put up a video. The final’s a different challenge, probably a shot and a different bait, and I’ll lay it out for the five who make it. Same deal, one take, clock in the shot, fastest wins.
Before you send
What your video needs
All of it in one uncut take. This is the video, top to bottom, so go down the list before you hit record.
- 1One uncut take, sound on, everything in frame
- 2Visible clock or timer in the shot before anything else
- 312 oz can in the shot, no koozie, tab still sealed
- 4Prepped bait, swivel and wire, and egg sinker shown on the table
- 5Punch the hole and start the clock on camera, then crack the top tab
- 6Drink it down, then set the empty can upside down in the shot and leave it
- 7Rig it clean, good enough that it’s not butchered
- 8Bait on the table, hands off, stop the clock on camera
- 9Bait close enough to inspect, rig showing, clock still in the same shot
The full rig
The rules, in detail
Tap a row to drop it down. The first one’s open so you can see how it works.
Judging and fairness
How you win
- 1
It’s all public
Every video goes up on Instagram, some reels, some stories, but all of them public. Everybody sees every entry, not just me.
- 2
The automatic outs
A couple things are an automatic out with no arguing them, an edited video, the clock or timer leaving the shot, or the can never getting shown. Those are black and white.
- 3
The fair call
These rules are there so I can tell the run was done right, not to hunt for a gotcha. We’re judging real videos from the backs of real boats, so if something is unusual or a detail is unclear, I’ll look at the whole run and make the final call based on what the rule is trying to prove. If I can tell the beer was drunk and the rig was done right, I’ll do my best to give you the fair call. That’s the whole point of this, compete hard and have a good time.
- 4
The rig gets judged
We’re going for time, so we can’t check that every rig swims perfect. It just has to be good, not butchered. Post a bait that’s jacked up for a fast number and the commenters catch it. Once a majority call a rig out, it goes to a review board, a few captains and mates who aren’t entered and stay unnamed. They give me the real-world read, and I make the final call. That keeps it fair and keeps a guy from getting knocked out just because he’s one spot ahead of somebody’s buddy.
- 5
One video, one submission
Practice at home as many times as you want, but the one you send is the one that counts. One submission, and if it has a disqualifying problem you get one resubmit to fix it, never just because somebody beat your time. So send your best.
The sponsors
Who put up the gear
Twenty-one shops and captains put up the gear. Here’s who’s in and what they threw in the pile.
Woody Creek Distillers
21+A case of whiskey
DH Yacht Sales
Maui Jim store credit
Everglades Fishing Co
Six pairs of deck boots
Salty Dog Holster Works
A Manly 6.5 fishing tool holster
Island Bait Company
Grundens bibs and a custom dip net
Mag Bay Yachts
A Turtlebox speaker
Ingalls Marine Diesel
A Garmin Instinct 3 GPS watch
Bad Company
A first place gear package
SportFish Hub and Transom Screenprinters
Gear for the top 3 in the final
Miami Marine MGMT
21+$200 of ZYN
Slouch Couch
A Slouch Couch
Markee Marine
On Cloud 6 sneakers, your size and color
Dead Bait Solutions
Four containers of bait salt
SORD
$200 SORD store credit
Reliable Fuel
A $250 Bass Pro Shops gift card
Spot Zero
Prize dropping soon
Wicked Wells
A Fisherman’s Center gift card
Salty Offshore
Three Salty Offshore Elite subscriptions
Bonefish Mac’s
A $100 dinner gift card
Waterfront Yacht Brokerage
A pair of JL Audio M6-880 marine speakers
Marine Source
A $500 gift card to the location of the winner’s choice
More prizes are still landing, so this list keeps growing.
How to send it
Record one uncut take and DM it to @sportfish_hub. That’s your entry.
Follow @sportfish_hub on InstagramOne submission. If it has a disqualifying problem, like the bait never got shown or the clock left the shot, you get one resubmit to fix it. After that you’re done, and you can’t resubmit just because somebody beat your time.
More from Sportfish Hub
While you’re here
You came for the challenge. The Hub runs the rest of your season.
Back of the Boat Challenge is sponsored and run solely by Sportfish Hub, a project of AH360 Photography LLC, and is not sponsored, endorsed, or administered by Instagram or Meta. No purchase or payment is necessary to enter or win, and the contest is void where prohibited. By entering you confirm you are of legal drinking age in the place you record, you agree the sponsor’s decisions on eligibility and winners are final, and you grant Sportfish Hub permission to repost and credit your video. Product and brand names are listed to describe the prize gear, they belong to their owners and are not endorsements of this contest. Drink responsibly, this whole thing is supposed to be fun.

